As an official partner of the European Week of Sport’s #BeActive campaign, EUSA formed part of a productive two-day 2020 European Week of Sport Key Players' Webinar held on June 9 and 10.

The webinar brought together all official partners, members and key players, made up of an array of sports associations across Europe, to discuss various topics revolving around the highly successful #BeActive campaign, as well as the adapted #BeActiveAtHome campaign in recent months.

Representing EUSA in the online meeting was Communications and projects Manager Mr Andrej Pisl along with Communications Officer Mr Fabio De Dominicis.

After welcoming words from Mr Matteo Zacchetti from the European Commission’s Sport Unit, a presentation of the current #BeActive team was made before all participants took part in a 15-minute #BeActive stretch session, truly living out the #BeActive message.



Thereafter, discussions involving physical activity in the times of COVID-19 were had, with participants agreeing that sport has assisted many people during recent times of isolation and lockdown.

With the German city of Frankfurt set to host the official opening of this year’s European Week of Sport, which takes place every year from September 23-30, organisers were then given an opportunity to present their preparations for the 2020 edition, which will be an entirely new concept with mostly digital services to allow as many as possible to take part online amid the uncertainty of future travel and gathering regulations due to the Coronavirus pandemic. Launched six years ago, the European Week of Sport has over the years organised over 136 000 events in 42 countries, with over 56 million participants involved.

Thereafter parallel workshops took place, with participants brainstorming the engagement and communication of the current #BeActive campaign, sharing experiences and discussing areas of improvement. A separate workshop involving Balkan and Eastern European countries rounded off proceedings on Day 1.

An explanation of the new #BeActive communication plan kicked off proceedings on the second day of the meeting, with the #BeActiveAtHome campaign still set to be in place until at least September before being phased out, depending on the state of the COVID-19 pandemic across the continent.



New branding and campaigns were then discussed, before a presentation regarding the #BeActive Awards was given.

Parallel workshops were then held, with topics revolving around the adaptation of new tools in the #BeActive campaign as well as improved storytelling, before the conclusion of the two-day meeting.

EUSA continue to promote and encourage healthy living through #BeActive activities and for now, #BeActiveAtHome activities as well where it is not yet possible to exercise outdoors. Participants are encourages to tag @eusaunisport and use the #BeActive and #BeActiveAtHome hashtags to unite with others on the European continent.