The European University Sports Association (EUSA) is excited to announce the gradual presentation of its refreshed visual identity, marking a significant step in the organization's evolution.

Since its establishment in 1999, EUSA has grown in the past 25 years (recently celebrated with a 25th Anniversary Conference and Gala) becoming a thriving organization, uniting 47 national university sports associations.

Recognized by the International University Sports Federation (FISU) as the continental governing body for university sport in Europe, EUSA now offers a diverse and extensive program, including European Universities Championships and Games across multiple sports disciplines, alongside educational events, social responsibility projects, and collaborations with various organizations and institutions.

In November 2024, EUSA Executive Committee recognized the need for a modern and dynamic visual identity, to better reflect the organization's current stature and future aspirations.

This graphic transformation aims to strengthen EUSA's visibility and brand recognition, with the new logo embodying our dynamic and ever-evolving reality. The new visual identity will reflect the commitment to values and passion, the will to foster a connected community, and our goal to spread the principles of university sport across Europe.

While honouring the legacy of our previous branding and the two logos that gracefully represented EUSA during its history, the updated design offers a modern and vibrant aesthetic that better captures EUSA's vision and future aspirations.

The new visual identity will be rolled out gradually, with a full redesign of the official website planned for spring 2025. All new branding materials and composite visual designs of EUSA events will feature the refreshed logo and all EUSA partners will have the opportunity to use new media kits and guidelines.

The "University Sports Europe" mark in the extended logo represents a statement that will reinforce the sense of unity between our members, partners and European Organisations.

EUSA invites everyone to follow the unveiling of the new visual identity on the EUSA website, social media channels, publications, and other promotional materials.

Join us in celebrating this exciting new chapter for European university sports!