Erasmus+-supported project EdMedia and its resources has been developed to promote education in and through sport with special focus on skills development, as well support the implementation of the EU Guidelines on Dual-careers of Athletes.

The main objectives of the project Media as a Channel of Athletes’ Dual Careers Promotion and Education (EdMedia) were to make an analysis of related scientific articles, athletes’ dual career image formed by media, gap between practice and EU Guidelines on Dual Career of Athletes and different used models of implementation of athletes’ dual career; to develop recommendations for the implementation of the EU Guidelines on Dual Carrier of Athletes and Strategy of raising awareness through media, based on the results of the analysis; and to develop and implement on-line educational program (using on-line platform) for athletes, sport organizations.



Project partners met for an online meeting on Monday September 6, 2021, reviewing the last steps before the end of the official project life-cycle and the co-funded part. The project is  co-funded by the Erasmus+ Programme of the European Union and is lead by the Lithuanian Sports University (LTU), partenring with the European Athlete as Student Network (MLT), EUSA Institute (SLO), University of Rome Foro Italico (ITA), Alexandru Ioan Cuza University of Iasi (ROU), University of Valencia (ESP), German Sport University Cologne (GER) and the University of Ljubljana (SLO).



We invite you to check out the project website and online platform, where you can find the informative section, interactive section and training section. You are also welcome to like and follow the EdMedia project Facebook page where you will find some highlights of the resources and related content.

For more information, please see https://www.lsu.lt/en/project-edmedia.