Partners of the Media as a Channel of Athletes’ Dual Careers Promotion and Education (EdMedia) project, of which the EUSA Institute is included, met for a productive online meeting on Thursday, April 23, with the project continuing to make great strides forward.

The meeting, initially scheduled to take place in Valencia, Spain, took place virtually owing to the current COVID-19 Coronavirus pandemic, with all project partners present.

These included the project’s coordinators from the Lithuanian Sports University, European Athlete as Student (EAS) Network based in Malta, Italy’s University of Rome Foro Italico, Romania’s Alexandru Ioan Cuza University of Iași, the University of Valencia in Spain, German Sport University Cologne, Slovenia’s University of Ljubljana and the EUSA Institute.

In attendance on behalf of the EUSA Institute was Communications and projects manager Mr Andrej Pisl and Communications Officer Mr Fabio De Dominicis.



Funded by the Erasmus+ Programme of the European Union, the two-year project – now entering its last seven months until completion – aims to proactively change the attitude towards an athletes’ dual career by deliberately shaping a positive image and encouraging sports organisations to pursue the implementation of the European Union’s guidelines on dual careers of athletes.

This will be done by analysing how athletes’ dual career image is formed by media and how this related to the current practices and EU guidelines on the dual career of athletes, before which an online educational programme for both athletes and sports organisations will be developed and implemented to promote a more positive attitude towards this subject. The goal of the project is to therefore strengthen dual career policies in Europe and to encourage stakeholders to contribute to the improvement of conditions for dual career athletes, from an individual, organisational and national level.

During the partners’ third meeting, the methodology for the educational programme that will be developed was presented and discussed, before its contents was discussed in detail. Topics for the various videos that will be created for the online platform were then considered, with each partner handed the responsibility to shoot these videos in the coming weeks.

Despite the current global crisis, all project partners are confident of completing their tasks and concluding the project within the initially scheduled 24-month period.



Partners will meet once again online next month to monitor the project’s progress before continuing with the next work package.

For more information about the project, please visit https://www.eusa.eu/projects/edmedia.