The European Commission and the Education, Audiovisual and Culture Executive Agency (EACEA) organised a special seminar on the topic of European Week of Sport 2016 for key European partners and national coordinators. The event was held in Brussels on May 26, also with EUSA representation.

The event kicked off by the plenary part on the European Week of Sport and the #BeActive campaign. Introduction, concept and mail elements of the week were presented by Mr Antonio Silva Mendes, Director Youth and Sport, My Yves Le Lostecque, Head of Sport Unit and Mrs Florence Mondin, Sport Unit Policy Officer.



European University Sports Association (EUSA) was presented by Mr Andrej Pisl, Communications and Projects Manager who also took the opportunity to meet with the current and potential EUSA partners.



The first edition of the European Week of Sport in 2015 was evaluated and was presented as a success, with over 5 million recorded participants, and reaching over 27 million European citizens. The official communication campaign also received the sabre award for social media impact.



The European Week of Sport is an initiative of the European Commission to promote sport and physical activity across Europe. 2016 will mark the second edition of the Week. Building on the success of the first edition, the European Week of Sport will continue generating new activities and also building on already existing successful ones. The overarching campaign theme remains “#BeActive”, and should encourage everyone to be active during the Week but also to stay active all year long.



This year’s European Week of Sport will centrally be held between September 10 and 18, with the official kick off and opening in Kosice, Slovakia. Flagship event in Brussels on September 15 will be focused on a conference on good governance in sport. In addition to these, focus will be given on activities by partners and national coordinators. The dates of the European Week of Sport are nationally modified, held within a defined week in September. Similar to last year, the Week will also specifically address 4 specific topic themes: Education, Workplace, Outdoors, Sport Clubs and Fitness Centres.



European University Sports Association (EUSA) is one of the official partners. Last year, EUSA promoted the European Week of Sport and the #BeActive campaign through its publications, social and other media channels, presentation at the EUSA Conference, presence at all its sports events, as well as by organising accompanying activities during the European Universities Rowing Championship in Hannover (GER) during the European Week of Sport in 2015. EUSA remains active partner also in 2016 and will continue to fully support the movement and encourage its partners, members, universities and our event participants to join the initiative and #BeActive.

For more information, please see http://www.eusa.eu/projects/european-week-of-sport and http://ec.europa.eu/sport/week/.